Thursday, January 31, 2013


Man, how could someone not take this seriously?
You know what everyone who reads comics loves? Gimmicks! Yes, instead of focusing on delivering consistently good comics, DC is planning a month full of comic insanity! They are even going so far as to call it WTF Certified. Yes, let that sink in; a company is labeling its own product as WTF certified, thus throwing any idea of subtlety out the window. DC also chose to make this announcement via, thus ensuring in their minds that the announcement will go viral and cause some sort of exodus to the nearest comic shop. While many details have not come to the out yet, DC revealed half of every cover (They are fold outs) that they will publish that month along with this pseudo-cryptic message.

• Booster Gold reappears while an entire team disappears.
• One team is trapped in a bottle while another is changed completely.
• Some heroes change their colors and other change allegiances.
• Pandora battles to the death.
• A close encounter of The Dark Knight kind.
• There's a new, old Creeper and some old New Gods.
• One hero quits, and another hero dies.

Now, if DC really wanted to do something truly WTF worthy, they could try something different for a change instead of trying to grab readers with weird attempts at sensationalism (I know this is comics, but come on). Perhaps they could hire a writer who can write dialog, seeing as that is the majority of text in comic books. Maybe they could have Jeff Lemire write everything for a month so people know what a decent comic looks like. But why bother trying anything new when you can just rebrand?